New Delhi, Jan 7: Bollywood superstar Aamir Khan, whose comments on perceived intolerance in the country had created a controversy, has ceased to be the mascot for government's 'Incredible India' campaign as the contract for it has expired.
"Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir".
"It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Union Tourism Minister Mahesh Sharma said today.
Asked specifically whether Aamir is still Tourism Ministry's brand ambassador, the minister said, "Definitely not".
'Atithi Devo Bhava' campaign, part of the Incredible India campaign was launched during the UPA regime.