Bollywood actress Jacqueline Fernandez, Brazilian supermodel Gisele Bundchen among others are lending their support to a global campaign launched by the United Nations against illegal trade in wildlife.
The '#WildforLife' campaign, launched yesterday at the 2nd UN Environment Assembly in Nairobi, aims to mobilize millions of people to make commitments and take action to end the illegal trade in wildlife.
The initiative is being backed by celebrities from across the globe, including UN goodwill ambassadors.
Fernandez, a Sri Lankan model, who has starred in Bollywood movies, has lent her support for saving the tiger, while Bundchen said she will fight for sea turtles.
"Jacqueline Fernandez is a tiger," the campaign says.
UN Secretary General Ban Ki-moon said each year, thousands of wild animals are illegally killed, often by organized criminal networks "motivated by profit and greed."
The UN Chief called on governments and people across the world to support the campaign, which aims to mobilize the world to end the destructive trade.
"Preserving wildlife is crucial for the well-being of people and planet alike," he said.
The UN said profits from the illegal wildlife trade sometimes go into the pockets of international criminal networks, threatening peace and security, and damaging the livelihoods of local communities who depend on tourism.
The campaign is run by the United Nations Environment Programme (UNEP), the UN Development Programme (UNDP), the UN Office on Drugs and Crime (UNODC) and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).