Online marketplace Flipkart has revised its return policy making it tougher to avail returns on many items sold on its platform in a bid to cut operational costs.
The company will no longer offer refunds on products like mobile accessories, computer and camera accessories, office equipment among others and higher-end items such as mobile phones, large appliances and furniture.
"Refunds are not offered. All sales are final," reads the return policy on Flipkart's under these categories.
The e-commerce firm's new policy which has been welcomed by their vendors is seen as a setback for customers.
Some experts say that the company's return and refund policy along with attractive discounts compared to other online players were the reason behind its popularity in India which could now see a hitch.
"Flipkart's new refund policy… can be best described as penny wise and pound foolish. This may temporarily reduce the burn rate, but will alienate customers in the long term," said an ecommerce industry executive reported.