Odisha govt may apply for GI tag on hand-woven ethnic shawl

Koraput, Oct 31: The Odisha government was planning to apply for a GI (geographical indication) certificate and create a national market for the hand-woven ethnic shawls made by Dongria Kondh, a tribal group of Odisha.

Mostly crafted by women for their own use and to present to guests as a mark of respect and affection, the embroidered shawls are entirely handmade.

'In view of the unique process employed to weave these shawls, the authorities are planning to file an application for a GI tag on this rare tribal handicraft,' Rayagada district collector Guha Poonam Tapas Kumar said.

A GI tag is a sign used on products that have a specific geographical location and possess qualities or a reputation that correspond to that origin.

'In collaboration with the handloom department, we want to create a national market for the product. The product's originality will be maintained and no machines will be used in preparing it,' the collector said.

'Efforts are also on to popularise the Dongria Kondh art by replicating the embroidery designs on bags, mobile phone covers and conference pads,' she said.

'The process of weaving and preparing a shawl is very time-consuming and has to be done with utmost precision. One can weave only three to four shawls in a month,' said Sindhe Wadeka, a veteran woman weaver of the community.

Threads of only four colours are used in knitting the shawls. While green colour signifies environment, red is for religious belief, yellow for peace and brown symbolises their local goddesses, said Wadeka. 'Our culture and tradition reflects in our shawls,' she said. -PTI

Suncom Infotech CEO builds blockchain powered platform to fight poverty

New Delhi : Suncom Infotech Pvt Ltd, an Indian ITES provider to Government PSU's and some of the Fortune 500 companies, has developed a platform that ...

Policybazaar Group forays into UAE insurance and lending market

New Delhi : ETechAces Marketing and Consulting Pvt. Ltd. ("Policybazaar Group"), the parent company of India's leading insurtech brand, Policybazaar.c...

Swiggy continues rapid expansion; launches operations in 8 new cities

New Delhi : Food ordering and delivery platform, Swiggy on Monday announced strengthening of its presence in eight new cities namely Dehradun, Pondich...

Bajaj Finserv ties up with Wochit - a First in BFSI

Mumbai : Bajaj Finserv, through with lending arm Bajaj Finance Ltd., has announced collaboration with Wochit- a US-Israel based video automation compa...