Business

Odisha govt may apply for GI tag on hand-woven ethnic shawl

Koraput, Oct 31: The Odisha government was planning to apply for a GI (geographical indication) certificate and create a national market for the hand-woven ethnic shawls made by Dongria Kondh, a tribal group of Odisha.

Mostly crafted by women for their own use and to present to guests as a mark of respect and affection, the embroidered shawls are entirely handmade.

'In view of the unique process employed to weave these shawls, the authorities are planning to file an application for a GI tag on this rare tribal handicraft,' Rayagada district collector Guha Poonam Tapas Kumar said.

A GI tag is a sign used on products that have a specific geographical location and possess qualities or a reputation that correspond to that origin.

'In collaboration with the handloom department, we want to create a national market for the product. The product's originality will be maintained and no machines will be used in preparing it,' the collector said.

'Efforts are also on to popularise the Dongria Kondh art by replicating the embroidery designs on bags, mobile phone covers and conference pads,' she said.

'The process of weaving and preparing a shawl is very time-consuming and has to be done with utmost precision. One can weave only three to four shawls in a month,' said Sindhe Wadeka, a veteran woman weaver of the community.

Threads of only four colours are used in knitting the shawls. While green colour signifies environment, red is for religious belief, yellow for peace and brown symbolises their local goddesses, said Wadeka. 'Our culture and tradition reflects in our shawls,' she said. -PTI

Credit outlook for Indian Corporate Sector in FY2019 expected to be stable, says ICRA

New Delhi : Lead by consumer-oriented sectors, the non-infra corporate sector has witnessed some revival in growth and profitability indicators over l...

MobiKwik invests Rs. 2 crores in Pivotchain Solutions

New Delhi : To strengthen its fintech portfolio, MobiKwik has announced a strategic investment of Rs. 2 crores in Pune based data science company Pivo...

Award-winning Director Anant Gupta aims to expand his production venture 'A New Dimension'

New Delhi : Anant Gupta, a young, handsome and dynamic filmmaker and creative entrepreneur from Delhi has earned quite a fame in a short span of his c...

DoT may clear Voda-Idea merger tomorrow; seeks Rs 21 bn bank guarantee

The telecom department is likely to approve the merger of Vodafone India and Idea Cellular on Monday that will create the country's largest mobile ser...