Business

Merck Consumer Health India launches handbook on Vitamin E

Mumbai : Merck Consumer Health India announced the publication of the country's first handbook that highlights the hitherto unknown benefits and widespread utility of Vitamin E titled - "Vitamin E: Clinical Applications and Evidences".
The book has been edited by Dr. YK Gupta and Dr. AC Anand, leading health practitioners and experts in their respective fields, and is an amalgamation of the manifold uses ofVitamin E as a supplement. Along with the book launch, a panel of expert doctors from different specialties have contributed to the positive role of Vitamin E in various health issues.
Despite an increase in awareness of the role of various vitamins, only nine per cent of India is aware of the role of Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential of this nutraceutical still witnesses a lack of awareness on a large scale. The purpose of this book is to highlight the fact that Vitamin E also offers protection against an extensive list of lifestyle-induced issues, especially those that are usually not under the spotlight.
"Merck is proud to launch this all-inclusive book on Vitamin E, in partnership with leading doctors and Springer publications. People in our country are not entirely aware of the extensive benefits offered by Vitamin E. Authored by industry experts who have factored the insights of top Indian doctors, this book is our endeavor to increase the awareness about the benefits of Vitamin E backed scientific data and clinical evidence," said Milind Thatte, managing director of Merck India.
Dr. A C Anand (Senior Consultant Hepatology and Gastroenterology and Transplant Hepatologist, Indraprastha Apollo Hospital, New Delhi, India) added, "With low awareness across the country, even the limited users of Vitamin E are not aware of all of its benefits. For example, with 30 per cent of the Indian population suffering from Allergic Rhinitis and Asthma, only a few people are aware that leveraging the anti-inflammatory and antioxidant property of Vitamin E may help provide them strong protection against both diseases. Similarly, around 50 per cent of women aged between 40 - 50 years suffer from Fibrocystic Breast Disease. Once again, only a few know that the antioxidant properties of Vitamin E help tackle the disease to great effect."
With more than 90 per cent of the country unaware of Vitamin E applications and advantages, educational initiatives like these have become the need of the hour. The extensive knowledge about Vitamin E in this book underlines Merck's efforts towards keeping the Indian medical practitioners abreast with the latest medical knowledge, thus giving way to a healthier future for the general population. 

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