American Brewery apologises for Putting Gandhi Picture on Beer Can


New Delhi, Jan 05: An American brewery that had reportedly insulted the Father of Nation by putting a picture of Mahatma Gandhi on its beer cans has finally apologised. The move came soon after a petition was filed in a court against the act.

The company said on its website that the beer is an "ideal aid for self-purification and the seeking of truth and love". The brand was criticised for carrying the image of Gandhi that is called Gandhi-Bot.

The New England Brewing Company had to express apology after a lawyer filed a petition in a court in Hyderabad, alleging that the image on alcohol cans was condemnable and punishable under Indian laws.

However, there was no indication that the company would withdraw the beer.

"We do apologise if the good people of India find our Gandhi-Bot label offensive. Our intent is not to offend anyone but rather pay homage and celebrate a great man who we respect greatly," Matt Westfall, head brewer and partner at the Connecticut-based company said in an email to the PTI.

He said that the image was put on the beer cans inspired people to learn more about Mahatma Gandhi and his non-violent methods of civil disobedience. This was a method to show their reverence and pay tribute to Gandhi. 

In his apology he mentioned that the grand daughter and grandson have expressed their admiration for the label. However, it was unclear who were they.

More Articles