Business

Net Neutrality: Flipkart bats for Equal Services on Internet

Bengaluru, April 15: After facing significant backlash on its reported tie-up with Airtel's net neutrality violating service Airtel Zero, e-commerce major Flipkart has pulled out of the service. Head of the Commerce Platform of Flipkart, Mukesh Bansal said that equal access to internet and all equal services on internet are very important for healthy growth of internet based services in the country.

Earlier this week, it was reported that Flipkart was planning to join Airtel Zero, which will enable companies to buy data from telcos and offer it to their consumers for free.

Flipkart's move was much debated since it came at a time when the telecom regulator is witnessing a massive public response on regulating Internet services in the country.

Around 3 lakh emails have been sent to the telecom regulator in the past three days, urging it to protect open Internet in the country.

"We are absolutely committed to the principles of net neutrality. We believe long term democracy of internet and equal access to internet is extremely important both from the consumers’ point of view and all the players who are providing services on that so we have always equivocally supported net neutrality and we will continue to do so. We did look into zero rating concepts. We felt that, being able to make free internet available to consumers could be useful but looking deeply we realized it can lead down to a path where net neutrality can get compromised in future and this is something we are not supportive of at all. We think that equal access to internet and all equal services on internet are very important for healthy growth of internet based services in the country. Flipkart has always taken a consumer stand", said Mukesh Bansal, Head of Flipkart. 

-NNIS

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